Do this Take that Eat this Drink that For as long as we’ve been in the VMS sector, we’ve watched it influence, shape, even decide, consumer buying behaviour Brands have told consumers what they should want and why, making supply, demand and innovation a one sided act And consumers have accepted it, because why wouldn’t they Why wouldn’t you trust the experts  Yet, over the past few years, we’ve seen a shift in consumer sentiment A pretty radical one, actually People have...